I Will Teach You To Be Rich Logo

These branding guidelines will help you determine the best way to use our logo.

Official IWT Logo

This is the official logo of I Will Teach You To Be Rich. It debuted as a part of IWT's 2014 rebrand.

Old Logos

These are logos that have been previously used by IWT. They are discontinued and are not to be used.

  • Logo Colors & Treatments

    Use the black IWT logo whenever possible, especially on white/light backgrounds.

    Use a white logo on top of black/dark gray backgrounds.

    Use a dark gray logo in grayscaled applications.

    Don't change the color of the logo, or use it directly on colored backgrounds.

  • Don't place the logo on top of busy backrounds.

  • Don't modify the logo or apply any visual effects, including drop shadow.

  • Logo Spacing

    Give a generous amount of space between the IWT logo and any element nearby. Use the width and the height of the capital "W" as the minimum clearspace when juxtaposed with another logo.

    Typography

    Use the following styles when working with type and fonts.

    Salvo Sans

    Salvo Sans is the offical typeface of IWT. It's bold appearance and playful quirks embody the voice of Ramit Sethi, a is to be used in every single application of the IWT brand.

    Salvo Sans Bold

    I Will Teach You To Be Rich
    abcdefghijklmnopqrstuvwxyz
    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    1234567890?¿¡;.:*@#€$%&/()=[]+

    Salvo Sans Regular

    I Will Teach You To Be Rich
    abcdefghijklmnopqrstuvwxyz
    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    1234567890?¿¡;.:*@#€$%&/()=[]+

    Source Sans Pro Regular

    I Will Teach You To Be Rich
    abcdefghijklmnopqrstuvwxyz
    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    1234567890?¿¡;.:*@#€$%&/()=[]+

    Source Sans Pro Regular Italic

    I Will Teach You To Be Rich
    abcdefghijklmnopqrstuvwxyz
    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    1234567890?¿¡;.:*@#€$%&/()=[]+

    @font-face {
    font-family: 'salvo';
    src: url('fonts/SalvoSansLight.eot');
    src: url('fonts/SalvoSansLight.eot?#iefix') format('embedded-opentype'),
    url('fonts/SalvoSansLight.woff') format('woff'),
    url('fonts/SalvoSansLight.ttf') format('truetype'),
    url('fonts/SalvoSansLight.svg#salvo') format('svg');
    font-weight: normal;
    font-style: normal;
    }
    @font-face {
    font-family: 'salvo';
    src: url('fonts/SalvoSansLightItalic.eot');
    src: url('fonts/SalvoSansLightItalic.eot?#iefix') format('embedded-opentype'),
    url('fonts/SalvoSansLightItalic.woff') format('woff'),
    url('fonts/SalvoSansLightItalic.ttf') format('truetype'),
    url('fonts/SalvoSansLightItalic.svg#salvo') format('svg');
    font-weight: normal;
    font-style: italic;
    }
    @font-face {
    font-family: 'salvo';
    src: url('fonts/SalvoSansBold.eot');
    src: url('fonts/SalvoSansBold.eot?#iefix') format('embedded-opentype'),
    url('fonts/SalvoSansBold.woff') format('woff'),
    url('fonts/SalvoSansBold.ttf') format('truetype'),
    url('fonts/SalvoSansBold.svg#salvo') format('svg');
    font-weight: bold;
    font-style: normal;
    }
    @font-face {
    font-family: 'salvo';
    src: url('fonts/SalvoSansBoldItalic.eot');
    src: url('fonts/SalvoSansBoldItalic.eot?#iefix') format('embedded-opentype'),
    url('fonts/SalvoSansBoldItalic.woff') format('woff'),
    url('fonts/SalvoSansBoldItalic.ttf') format('truetype'),
    url('fonts/SalvoSansBoldItalic.svg#salvo') format('svg');
    font-weight: bold;
    font-style: italic;
    }

    Heading 1

    This is an example of a properly styled IWT h1 tag
    h1{
    font-family: 'Salvo', Trebuchet MS, Helvetica, Arial, sans-serif;
    font-size: 36px;
    font-weight: 700;
    }

    Heading 2

    This is an example of a properly styled IWT h2 tag
    h2{
    font-family: 'Salvo', Trebuchet MS, Helvetica, Arial, sans-serif;
    font-size: 24px;
    font-weight: 700;
    }

    Heading 3

    This is an example of a properly styled IWT h3 tag
    h3{
    font-family: 'Salvo', Trebuchet MS, Helvetica, Arial, sans-serif;
    font-size: 18px;
    font-weight: 700;
    }

    Paragraph Text

    IWT uses an alternate sans-serif typeface, "Source Sans Pro", for running text that needs to be read from start to finish.

    When I was in high school, coming from a middle-class family with four kids, my parents told me that if I wanted to go to college (which I had to, because I’m Indian), I’d have to get scholarships. I applied to over 70 scholarships and I still remember my first one: They wrote the $2,000 check to me, which I promptly invested, losing 50% of it in a couple months.

    After that, I decided to learn about money so I didn’t lose the rest. I read the books and magazines, watched the TV shows, and realized there are a few simple steps to getting rich — and a lot of hype. Getting started is more important than being the smartest person in the room. It’s ok to make mistakes. Read a lot so you know when to call BS, but not too much–action is more important than reading. Ordinary actions get ordinary results. And there’s a difference between being sexy and being Rich.

    Today, thousands of readers come to this site to focus on big wins — not to be nagged at for drinking lattes, but to spend money extravagantly on the things they love, while cutting costs mercilessly on the things they don’t.

    p{
    font-family: 'Source Sans Pro', Trebuchet MS, Helvetica, Arial, sans-serif;
    font-size: 20px;
    line-height: 28em;
    }

    Emphasised Text

    More importantly, you don’t have to be the first to be successful. I was sucking on a pacifier when Dave Ramsey started talking about money. But my approach (and my market) is different, and my material works.

    strong{
    font-weight:700;
    }

    Unordered Lists

    Read a lot so you know when to call BS, but not too much–action is more important than reading. Ordinary actions get ordinary results. And there’s a difference between being sexy and being Rich.

    • Too personal?
    • Something that makes us feel bad?
    • Embarrassing because our salary is too low (or too high)?
    • Capable of making things “weird” and damaging relationships?

    Today, thousands of readers come to this site to focus on big wins — not to be nagged at for drinking lattes, but to spend money extravagantly on the things they love, while cutting costs mercilessly on the things they don’t.

    ul{
    padding-left: 60px;
    margin-bottom: 18px;
    }

    Ordered Lists

    Read a lot so you know when to call BS, but not too much–action is more important than reading. Ordinary actions get ordinary results. And there’s a difference between being sexy and being Rich.

    1. What’s your annual income?
    2. Stats: Your age, location, job title (e.g., “31, Marketing coordinator for a tech startup in San Francisco”)
    3. What number would be “comfortable” for you?

    Today, thousands of readers come to this site to focus on big wins — not to be nagged at for drinking lattes, but to spend money extravagantly on the things they love, while cutting costs mercilessly on the things they don’t.

    ol{
    padding-left: 60px;
    margin-bottom: 18px;
    }

    Blockquotes

    Read a lot so you know when to call BS, but not too much–action is more important than reading. Ordinary actions get ordinary results. And there’s a difference between being sexy and being Rich.

    Hi Ramit,

    …I have a lot of interests and my thoughts are perhaps starting a blog will help me narrow these down to something I can focus on, with an eye to become an expert at.

    Do you think starting a generic blog where I rambled about a range of topics be a terrible idea, or a great way to let it grow organically and become a true representation of what I want to do most?

    Today, thousands of readers come to this site to focus on big wins — not to be nagged at for drinking lattes, but to spend money extravagantly on the things they love, while cutting costs mercilessly on the things they don’t.

    blockquote{
    padding: 10px 20px;
    margin: 0 0 20px;
    border-left: 5px solid #eee;
    }

    Color

  • IWT Yellow

    #ffd401
    R:255
    G:212
    B:1
  • Black

    #000000
    R:0
    G:0
    B:0
  • Text-Black

    #333132
    R:51
    G:49
    B:50
  • Noisy Gray

    #f3f4f4
    R:243
    G:244
    B:244
  • Light Gray

    #f3f4f4
    R:243
    G:244
    B:244
  • Mid Gray

    #dbdcdd
    R:219
    G:220
    B:221
  • Imagery

    Blog post Hero Image

    Blog posts are displayed at a maximun width of 800px.

    On the blog homepage, images are cropped to a height of 316px, centering on the middle of the image.