For nearly two decades, we’ve helped thousands of students live their richest lives by mastering their money, business, and careers. In this post, I’ll share frugal habits to save money without sacrificing what truly matters to you. These habits will empower you to say "yes" to what brings you the most joy and fulfillment.
Frugality, in the context of your Rich Life, isn’t about denying yourself or cutting out everything you enjoy. Instead, it’s about making intentional choices that match your values so you can spend more on the things you love and less on what doesn’t matter.
Here are some Rich Life rules to keep in mind:
Automating your finances means setting up systems that handle your money for you, making saving and investing effortless. This strategy minimizes the chances of missing payments or forgetting to save, freeing you from the stress of manual money management. It’s a smart, frugal habit because it ensures you’re always putting money toward your goals, even if life gets busy or you’re tempted to spend impulsively.
This approach complements conscious spending, helping you make deliberate financial choices that align with your values and long-term goals.
Automation helps you build wealth consistently without thinking about it every month. By making saving and investing automatic, you prioritize your financial health and set yourself up for long-term success. Plus, removing the manual steps eliminates the risk of procrastination or decision fatigue. You’re essentially putting your money management on autopilot for what matters most.
Automating your finances frees up mental energy for more exciting financial decisions, like planning a dream vacation or investing in a passion project. It ensures you're consistently funding your Rich Life goals without thinking about it every month. With your finances on autopilot, you can reduce stress and enjoy life more, knowing that your money is working for you in the background.
Imagine you’re a busy professional who decided to automate your savings and bill payments last year. You set up an automatic transfer of $200 from every paycheck to your savings account and used an app to round up your purchases, investing the difference. Over the past year, you saved over $3,000 and avoided late fees by automating your bill payments.
Prioritizing your values means being crystal clear about what matters most to you and consciously directing your money toward those things. This isn’t about deprivation; it’s about cutting out the noise and focusing your financial resources on the areas that truly enhance your life. When you know your priorities, you can spend without guilt and balance your financial decisions with what brings you the most happiness.
Identifying your core values is the first step to prioritizing your spending. From there, you can cut back on things that don't matter and redirect those funds toward what you love.
To incorporate this habit into your Rich Life, start by defining your “Money Dials,” the areas where spending brings you the most joy and value. Explore the Money Dials to identify what truly lights you up—convenience, travel, health, or something else entirely. Use these insights to guide your spending choices and confidently invest in things that make your life richer.
By focusing on what matters most, you can spend guilt-free on experiences and items that bring you happiness while cutting back on the things that don’t. This approach allows you to create memorable experiences that align with your definition of a Rich Life. As you refine your spending to reflect your true priorities, you'll feel more confident that your financial decisions support the life you genuinely want to live.
Sometimes, the impact of spending without a clear understanding of your values only becomes evident when you're already facing financial trouble.
In my podcast episode with Elizabeth and Jonathan, a couple in their mid-30s, I learned how their lack of clarity around what matters has trapped them in a cycle of debt and stress. They find themselves stuck, paying some bills while letting others slip and attempting to manage their money with a notepad of random expenses.
[00:14:13] Ramit: Clothes are $350 a month. What?
[00:14:16] Elizabeth: So that was based off of this last month. It’s not every month that I spent $350.
[00:14:25] Ramit: I just want to reiterate, you have $25,000 in credit card debt, and you spend $350 in a month on clothes.
[00:14:30] Elizabeth: Yeah. I should not be buying more clothes. I have plenty.
[00:14:35] Ramit: I’m not here to beat you up or berate you. That’s not my job. That’s not what I do.
[00:14:38] Elizabeth: No, but it’s honest.
[00:14:45] Ramit: What I’m trying to do is to show you that you are not in alignment. If you say that you want to pay off your debt, we’ll get to that. If you say that you would like to have more savings, if you say that you would like to stop worrying, this is not in alignment with that.
[00:15:03] Elizabeth: Right, it’s not.
As we continued to talk, it became clear that their financial challenges weren't just about numbers—they were about habits. Elizabeth, for example, realized she was spending hundreds of dollars on clothes in a single month despite having significant credit card debt. They both knew something needed to change, but they hadn't yet taken the steps to align their spending with their actual goals.
In the next part of our conversation, we talk about the importance of recognizing these patterns and making intentional decisions to break free. It’s not just about cutting back; it's about making your money work for you by automating where it goes so you don't have to manually manage every expense.
[00:18:33] Ramit: Before we do work on some other reduction, I just want to look at the rest. Investments, you’re at 8%. All right, so you’re putting 400 bucks a month away into retirement, which is why you have $38,000 invested. All right, fine.
[00:18:47] Elizabeth: Yeah. That’s the only reason we have anything invested.
[00:18:50] Ramit: So what’s the lesson?
[00:18:52] Elizabeth: If I can’t see it go, then it’s fine.
[00:18:57] Ramit: If you want your money to go somewhere, you need to make it automatic. Whatever is left, you’re going to spend it. Might as well just be humble about it and admit it. Look, I have my own weaknesses. You put chips and salsa in front of me, I’m eating that whole freaking thing. I know that. I’m only going to eat at a Mexican restaurant when I know, ah, it’s going to be chips and salsa all night for Ramit.
[00:19:20] Elizabeth: Yeah.
[00:19:21] Ramit: I’m humble enough to know it. You got to be humble enough. It’s not about trying. It’s not about manually tracking in a notepad. None of that stuff matters. It’s about automating your money to go where you want it to go, simple as that. We need to get this number down to roughly 50, maybe 60%.
[00:19:40] Elizabeth: Like I said, we’ve tried to get out of debt many times, and we never get out of debt ever. That’s why it keeps accumulating. It just keeps getting worse.
[00:19:52] Ramit: Eating out. What else?
[00:19:54] Elizabeth: I would buy a lot of movies online.
[00:19:59] Ramit: What?
[00:20:00] Elizabeth: Like at $5 a pop, digital movies.
[00:20:04] Ramit: What?
[00:20:05] Elizabeth: That was something else I like to buy.
[00:20:06] Ramit: Wait, hold on. You have $185 a month in subscriptions. I presume that’s like Disney plus, Netflix, all that stuff, right?
[00:20:13] Elizabeth: Yes.
[00:20:13] Jonathan: Mm-hmm.
[00:20:13] Ramit: So you’re buying on top of those.
[00:20:15] Elizabeth: Yes, I am. I stopped. Jon made me stop, so I did stop.
[00:20:20] Ramit: What’d you say, Jon?
[00:20:21] Jonathan: Can we really afford that? You need to stop. It all adds up.
[00:20:26] Elizabeth: No, he told me to stop. He said I wasn’t allowed to buy any more movies.
Elizabeth and Jonathan’s story shows what happens when spending drifts away from intention. Even with a higher income than before, they’re still weighed down by debt, lost in a pattern of unplanned expenses and missed payments. This struggle isn't unique—it can happen to anyone who doesn't actively align their money choices with their true priorities.
To break free from this cycle, you need a plan that reflects your real values. Automating savings and payments can set the foundation, but it's crucial to dig deeper, understand what truly matters, and direct your spending accordingly.
Being a savvy consumer means making informed decisions and getting the best value for every dollar you spend. This doesn’t mean spending hours clipping coupons or obsessing over every penny; it’s about being strategic with your purchases. By making smart money choices, you can save on necessary expenses and redirect those savings to the things that truly matter to you.
It also involves simple and effective strategies to get more for your money. Instead of paying full price or settling for the first option, you’re always looking for deals, maximizing rewards, and using tools to help you save. Here’s how you can do it:
Being a savvy consumer stretches your budget further, allowing you to save on necessary purchases and free up funds for your Rich Life experiences. The money you save by strategic spending can be used for memorable moments, like that weekend getaway you’ve been dreaming about or dining out at a restaurant you've always wanted to try.
For example, if you’re buying a new laptop, using price-matching, cashback offers, and browser extensions could save you $200 or more. You could then channel those savings into something you genuinely enjoy, like a luxury spa day or a cooking class you’ve always wanted to attend. Feeling empowered and knowing you’re getting the best value for your money also adds to your financial confidence.
Investing in quality over quantity means buying fewer but better items that stand the test of time. It’s about making thoughtful purchases that offer long-term value rather than opting for the cheapest option that might break or wear out quickly. This habit saves you money in the long run and improves your life by surrounding yourself with things that truly bring you joy and satisfaction.
Focusing on quality means prioritizing durability, versatility, and longevity in the items you buy. Instead of getting caught in a cycle of replacing low-cost items frequently, you invest a bit more upfront for things that truly last. Here’s how you can start with a bulletproof budget:
Investing in quality allows you to enjoy premium experiences without the hassle and cost of constant replacements. By owning fewer but higher-quality possessions, you reduce clutter, simplify your life, and make room for the things that truly matter.
Picture yourself enjoying your morning coffee from a durable coffee maker that’s lasted for years or wearing a perfectly tailored outfit that makes you feel confident every time.
By focusing on quality, you align your spending with your Rich Life values and can feel great about your choices. You know that each item enhances your daily experience and truly reflects what matters to you.
Conscious spending means directing your money toward what matters most to you instead of mindlessly cutting expenses across the board.
It's about creating a spending plan that aligns with your values and allows you to enjoy your money without guilt. This habit encourages a balanced approach to money management, where you’re both mindful of your spending and open to splurging on the things that truly enhance your life.
Practicing conscious spending helps you make smarter financial choices while still enjoying your money. It’s about planning and prioritizing, so you’re spending less on what doesn’t matter and more on what does. Here are some ways to start:
To integrate conscious spending into your Rich Life, identify your priorities and allocate your money accordingly. Use tools like a spending plan or a conscious spending framework to direct your money toward what genuinely matters to you. You don't have to cut out all the fun; instead, focus on cutting costs in areas that don’t bring you joy and reallocate those funds to what does.
By mastering conscious spending, you feel in control of your finances without feeling deprived. You can confidently spend on things that align with your Rich Life vision, knowing you are making smart choices that support your happiness and financial goals.
Leveraging technology means using digital tools and resources to simplify money management and make smarter financial decisions. With the right apps and software, you can streamline your budgeting, save time, and reduce stress around your finances. This habit is about making technology work for you so you can focus less on managing your money and more on enjoying your Rich Life.
Using technology for financial efficiency can transform how you handle your money, making it easier to stay organized and make informed choices. Here’s how you can start:
To bring technology into your Rich Life, focus on tools that reduce your time and effort on financial tasks. By using budgeting apps, setting up alerts, and taking advantage of online banking features, you spend less time managing your finances and more time living the life you want.
For instance, setting up price alerts allows you to make informed decisions about big Rich Life purchases, while budgeting apps ensure you stay on track with minimal effort.
When you leverage technology effectively, you gain clarity and control over your financial health without feeling bogged down by the details, allowing you to confidently enjoy your Rich Life.
Cultivating money-saving skills means developing practical abilities that help you keep more of your money and lower your monthly bills. Whether it’s learning how to fix a leaky faucet, cooking a delicious meal at home, or negotiating better rates on bills, these skills empower you to save money effortlessly. By becoming more resourceful, you reduce unnecessary expenses and redirect those savings toward what truly enhances your Rich Life.
Building money-saving skills can take many forms, but they all focus on minimizing costs while maximizing value. Here are some practical ways to start:
Incorporating money-saving skills into your Rich Life makes you feel empowered and self-sufficient. For example, by learning to cook gourmet meals at home, you can enjoy high-quality food without the restaurant price tag, freeing up your budget for special dining-out experiences. Similarly, by negotiating bills and expenses, you free up money that can be redirected toward your Rich Life goals, like a dream vacation or a meaningful hobby.
When you hone these skills, you’re not just saving money—you’re building confidence in your ability to navigate life's financial challenges and make choices that support the life you want to live.
Frugality can be a powerful tool for achieving financial goals, but it can also go too far, causing tension and conflict—even when you’re doing well financially.
Take Fernando and Anushka, for example. They earn high incomes and have healthy savings and investment rates, but their attempts to save even more led to an exhausting eight-hour debate over whether to cut grocery spending or keep more in savings. Despite their financial stability, they’re caught in a cycle of disagreement and stress about how much to save versus enjoy their life and it causes a lot of stress and anxiety.
[00:06:37] Ramit: Fernando, when you get those monthly reports, what do you feel? Not what do you think, but what do you feel when you get–
[00:06:48] Fernando: Anxiety. Mad anxiety. Just childhood trauma related to money. Money is just the scariest thing to me.
[00:06:55] Ramit: Okay. So do you feel that when you have to make a purchase decision?
[00:07:01] Fernando: Oh yeah, all the time.
[00:07:02] Ramit: How about when you hear people talking about investing, or buying a house, or even traveling? You feel that same anxiety?
[00:07:13] Fernando: Generally, when it comes to taking a trip or something like that, I don’t have that kind of anxiety, but I do have that anxiety when it comes to something like gambling. I don’t gamble at all because, in my mind, you are just a few steps away from losing everything. Again, I understand, it’s a moderation thing, but I don’t want to cross that line.
[00:07:32] I don’t want to put myself or my family in that kind of situation. And I think another reason that I have a lot of anxiety with money is because Anushka helps me support my family in Michigan. That is a part of the budget. A lot of my monthly income goes towards making sure that they’re fine.
[00:07:47] Ramit: Uh-huh. And just so I make sure I get this right, you mentioned you don’t like gambling. Is investing gambling to you?
[00:07:55] Fernando: In a sense, yes. Yeah, I do see it similarly. That’s where the major conflict comes in my mind in investing. It feels like gambling. I know if something’s going to happen to the stock market and all that’s going to go away.
Fernando's deep-seated anxiety about money reveals how even the simplest spending decisions can feel overwhelming when frugality is driven by fear rather than intention. His reluctance to spend and equating investing with gambling demonstrates how the habit of saving can become an unhealthy obsession, impacting not only his financial choices but his overall quality of life.
[00:30:11] Fernando: Psychologically, it hurts me a lot to try and do that.
[00:30:17] Ramit: It hurts you to spend because?
[00:30:20] Fernando: I just feel like I am completely wasting that money. As soon as that return period's over, I'm screwed.
[00:30:25] Ramit: Mm-hmm. Wow. That's so funny because when I buy something, I literally do not think about the return period.
[00:30:31] Fernando: Really?
[00:30:32] Ramit: No.
[00:30:33] Anushka: He has always been the one to tell me, yes, spend it, and I have always been the one that has questioned the spending. So it's sad to hear that he has so much anxiety over things like that. I knew it to be true, but it's sad to hear it like that.
Fernando’s story shows that extreme frugality, driven by fear and anxiety, can create a heavy burden, affecting both personal well-being and relationships. His struggle to see the value in spending or investing reveals how a hyper-focus on saving can make it hard to enjoy the present or plan for a brighter future.
Finding the right balance between saving and living is essential to avoid letting frugality control your life. Knowing when to stop being frugal is just as important as knowing how to save. Here are some signs that it might be time to ease up:
A balanced approach to money means knowing when to save and when to spend. Frugality should improve your life, not hold you back.
Focus on making smart financial decisions that align with your values. Embrace the habits that serve you best, and don't be afraid to let go of those that don't.