What’s the best way to sell products online?

The #1 skill you need to sell anything online

When it comes to selling online, there’s nothing more valuable than having an email list. It gives you direct access to your customers and it can scale. However, an email list is worthless if you can’t get anyone to read anything you write.

Which is why I put together The Ultimate Guide to Email Copywriting. In it, you’ll discover all the tips, tricks, and strategies I’ve used to get 30,000 paying customers.

Here’s today’s question:

What’s the most effective method of selling products online?

Now, there are all kinds of products, and all kinds of ways you can sell them online.

You can sell physical products through Amazon, eBay, or Shopify. That’s a whole different can of worms that I won’t get into right now.

I want to talk about online information products, like ebooks and video courses. You can sell those through a link on your website. But I’ve actually found that email is the most effective way.

In fact, go to my site, you can’t buy a thing. You can see the names of our products, but you cannot actually turn money over to our business right now.

However, if you sign up for our email list you’ll get a bunch of different material. Sometimes it’ll be fun, sometimes I’ll let you know about a new product.

It works well because it’s direct access to your customers. It also scales. You can sell to 10 people or 100,000 people automatically with much more effort.

And you can keep growing your email list and business grows without having to update a bunch of pages on your site.

How to make your emails stand out in a crowded inbox

It’s one thing to get people signed up to your email list. It’s a whole different challenge to get them to click and read anything you wrote. Especially nowadays since everyone is bombarded with email newsletters and promotions.